Most business owners look at their bank balance and think they know what they can afford. They don't. That $50,000 sitting there? It's already spoken for—taxes, payroll, planned expenses. Profit First fixes this with a brilliantly simple five-account system that makes profitability structural, not aspirational. And it actually works with how humans behave.

When I picked up "Unreasonable Hospitality" after Jacob Wayman's recommendation, I was deeply skeptical. Another book about being nice to customers? But Will Guidara's approach revealed something far more profound: how systematic excellence creates the foundation for genuine human connection. From healthcare leadership to fine dining, this book transformed how I think about creating exceptional experiences. It's not just about being friendly, and it's not just about being efficient—it's about building systems that enable both to flourish in remarkable ways.